CONTENT SPOTLIGHT: ASIS INTERNATIONAL

SITUATION: 

ASIS International had a wealth of content that was not being used to its full potential and a stagnant database with minimal new contacts.

SOLUTION:

mdg identified content to be repurposed for lead generation and a lead nurture campaign. An e-book was developed comprised of relevant articles and promoted via digital channels.

RESULTS:

Since launching on November 11, 2020, the e-book has generated 3,969 downloads by 3,707 individuals (40% of whom were nonmembers/unknown contacts). In addition to generating leads, this campaign has also led to increased awareness around ASIS’s Standards & Guidelines initiatives, resulting in 921 total sales accounting for $23,282.12 in revenue this fiscal year (July 1 to November 19).