CONTENT SPOTLIGHT: AUVSI

SITUATION: 

The unmanned systems industry is experiencing significant growth with increasing use of the technology across commercial sectors, from agriculture to construction to public safety. Despite this flood of new interest, the Association of Unmanned Vehicles Systems International (AUVSI) was not proactively capturing new contacts into its database, outside of the isolated marketing for its annual trade show.

SOLUTION:

mdg developed and ran a content marketing campaign for AUVSI. The campaign used sources from the organization’s content library—a global trends white paper and drone safety research report—as gated lead magnets to find new prospects. The contacts were added to AUVSI’s database and nurtured for year-round engagement in the association’s events and membership activities.

RESULTS:

The campaign ran over the course of two months across Facebook and LinkedIn. At the onset, a KPI of 123 new leads was established, and that goal was shattered with 1,083 leads captured over the two-month period. The campaign was not only successful in acquiring new leads but was also cost-effective with a total cost per lead of just $11.