Tips and best practices
Are you ready to dive into your content strategy? Make sure you incorporate these tips and best practices as you begin your journey.
Repurpose content into different formats and distribute across multiple channels to widen consumption. Content is time-consuming, so make sure you’re getting the most out of it.
Make sure your speaker proposals include language that gives you the right to repurpose and distribute session content across multiple formats and platforms. Similarly, work with partners and publications to collaborate on content.
Don’t forget your call to action! While content should serve as thought leadership, you can’t forget to “close the sale.” All content should align with your strategic goals.
Draw your audience in with rich content and engaging visuals. Content containing visuals like images or videos perform better—receiving up to 94% more views on average.
Test, test and test. Make sure you’re constantly reviewing analytics to understand what content is resonating so you can optimize your content plan.
Good content gets shared, but only if it’s easy. Make sure that every piece of content that you publish has share buttons to create viral marketing value.
