You are a broadcaster

Event producers are no strangers to content. It’s the nature of our business and, in today’s new reality, an increasingly effective tool for lead generation, engagement and retention objectives. A robust content strategy can extend the revenue potential and “shelf life” of an event, improve SEO, engage audiences year-round and make a demonstrable impact on your business goals.

Revenue

Challenge: Canceled events, and associated experiences, have decimated revenue.

Solution: Content can be curated/created and provided behind a “paywall” or as a subscription.

Engagement

Challenge: Audiences only engage around events, and events were canceled.

Solution: Data can be used to inform the curation/creation of content your audience needs/wants and keep them engaged and loyal to your organization.

Retention

Challenge: Audiences attend events, but don’t become members (lifetime value).

Solution: Content can be curated/created and delivered at strategic moments (driven by data) to aid in the conversion from attendee to member.