You are a broadcaster
Event producers are no strangers to content. It’s the nature of our business and, in today’s new reality, an increasingly effective tool for lead generation, engagement and retention objectives. A robust content strategy can extend the revenue potential and “shelf life” of an event, improve SEO, engage audiences year-round and make a demonstrable impact on your business goals.
Challenge: Canceled events, and associated experiences, have decimated revenue.
Solution: Content can be curated/created and provided behind a “paywall” or as a subscription.
Challenge: Audiences only engage around events, and events were canceled.
Solution: Data can be used to inform the curation/creation of content your audience needs/wants and keep them engaged and loyal to your organization.
Challenge: Audiences attend events, but don’t become members (lifetime value).
Solution: Content can be curated/created and delivered at strategic moments (driven by data) to aid in the conversion from attendee to member.